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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

1 University

1 Course

3 Subjects

Unit 1 Article

Unit 1 Article

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The article by Miremadi & Faghani (2012) has shed light on consumer’s buying behavior in the Iranian FMCG market for shampoo companies. The researcher’s undertook a primary research among 700 participants out of which 374 questionnaires were returned with response. With the help of this study, the scholars found out the factors that influences the consumer-buying attitude in the Iranian market. The article discussed that in the Iranian FMCG markets the consumer’s purchases shampoos, which are reinforced, includes antidandruff components, shiny and attractive packaging.